Perform keyword and topic research to uncover opportunities that align with real business goals, not just rankings.
Optimize on-page elements (titles, meta descriptions, headings, internal links, and content structure) to improve search visibility and user experience.
Audit websites for technical issues such as crawlability, indexation, site speed, and mobile usability, then collaborate with developers to implement fixes.
Build content strategies and briefs that help writers create search-friendly, useful content for both users and search engines.
Track performance in tools like Google Search Console, Google Analytics, and SEO platforms to measure impact and refine strategy.
SEO changes quickly, so continuous learning is a core part of how I work. I stay up to date with algorithm updates, best practices, and emerging tactics, and then translate those into practical recommendations that non-technical stakeholders can understand and act on.
I believe the best SEO is a mix of solid technical foundations, genuinely helpful content, and a clean user experience that makes it easy for people to find what they need.